SQuare is a creative boutique agency based in the capital of the South of the Netherlands, located in the industrial heritage De Gruyterfabriek in ‘s-Hertogenbosch.

SQuare focuses primarily on the creative aspects of all live-communication of brands. We, as an independent agency, provide passionate dedication to serious enjoyment. We do not focus on developing campaigns and studying demographics; our work is creative in nature. We are an independent, creation-focused agency with a multidisciplinary team of dedicated professionals.

SQuare today is recognized internationally as a creative collective, unique for its creative diversity and common sense in brands, events, interiors, fashion, design, as well as product, business and concept development.


Our story

The initial SQ (short for square) idea came watching the 2000 movie 
American Psycho. Main character Patrick Bateman – a good-looking, hardworking, healthy yuppie – has since been our hero when it comes to chopping up steak properly fashionable.

He is the one that taught us no good meat can go without good music. Our hero is a big fan of Huey Lewis and the News, one of the founders of that typical eighties sound. A key scene shows Bateman prepping for another night of twisted fun to the sound of the hitsingle ‘Hip to be square’. To us, this is the ultimate comparison to the event industry; no fun can be had without carrying a tune. That’s why we chose the name: SQuare.

“Most people probably don’t listen to the lyrics, but they should! Because it is not just about the pleasures of conformity and the importance of friends, it’s also a personal statement about the brand.”


Return your videotapes, crank up your Phil Collins or Huey Lewis and the News cassettes, and keep reading ……



SQuare is a creative boutique agency for brands, events, artists and bands.
SQuare provides design, creative direction and production services and offers analysis, consultancy and project management from design through to realization on a global scale.



The agency was established in 2008 by Misha de Bok.



The owner-operated creative boutique agency is based in the capital of the South of The Netherlands, ’s-Hertogenbosch.
Our studio is situated in the industrial heritage, “De Gruyterfabriek”
Our future creative homes away from home will be located in:

  • Cape Town – South Africa
  • Tokyo – Japan
  • Detroit – United States of America



SQuare has a multi-disciplinary team of wanderlust spirited, dedicated professionals in the fields of concepting, design and project management.
No matter what stage of the planning process you’re in, we help you bring your vision to life with the highest quality and services .


SQuare has developed a worldwide network of partners to enable the production of festivals, events, exhibitions, interiors, fashion shows, product launches, openings, and parties.
Some services include researching venues, environmental/stage/set design, decoration, sound & lighting production, video production, photography and graphic design.



We are rocking with the world’s best brands, events, artists & bands.
We serve clients who prefer to single-source dedicated design, creative management and production services to create a powerful brand DNA.
We have a proven International track-record of bespoke moments, projects and installations in history.



We at SQuare curate our work as a creative lifestyle brand dealing in moments, design, art, architecture, fashion and music inspired artefacts.
We are Connoisseurs Of Style.



SQuare was founded with a rebellious spirit and lofty objective: to offer 360-degree creative direction and design to create the shit to make you look good, in a socially-conscious sustainable way.



SQuare’s mission is to dedicate our time, passion and skills to create special moments of impact around the globe, whilst staying true to ourselves and to be humble with just a hint of Kanye.
We want to create a legacy of life-changing moments and installations.